1) The segment of my venture's market that I want to understand is the general college student population.
2) For my three interviews, I decided to choose college students that are on different schedules and engage in different types of activities.
3) Among all three interviews the biggest thing I noticed was the desire to have a dependable system for avoiding rain. When I asked each student about bringing an umbrella, I was met with a variety of excuses and explanations. Rain jackets are good and dependable, but to create a pick-up/return system for such seems a little complicated with packaging, sizing, and maintenance and playing a factor. Each student said an umbrella is somewhat easy to carry with a backpack on and easy to use/remove. In two interviews, students said that they consider missing class when its raining and often check the weather before leaving their house/apartment/dorm. In Florida however, rain comes at very spontaneous times, leaving students unable to adequately prepare earlier in the day.
4) I think the biggest takeaways from my interviews are that my need exists in Florida weather, as it is hard to prepare for the rain when it comes and goes so quickly. Students using a bicycle, skateboard, or scooter will not be able to effectively use my rent-an-umbrella system using those modes of transportation. With students studying at all times of day, it seems practical to have the umbrellas available to those in need at all times of the day.
5) I think apart from centers of transportations, school campuses are going to be some of the biggest targeted areas as I start my venture for an umbrella rental service. Rain-jackets and personal umbrellas are always a solution for the most part, but my service has the potential to provide a solution even in marginal situations and foreseeable ones.
2) For my three interviews, I decided to choose college students that are on different schedules and engage in different types of activities.
3) Among all three interviews the biggest thing I noticed was the desire to have a dependable system for avoiding rain. When I asked each student about bringing an umbrella, I was met with a variety of excuses and explanations. Rain jackets are good and dependable, but to create a pick-up/return system for such seems a little complicated with packaging, sizing, and maintenance and playing a factor. Each student said an umbrella is somewhat easy to carry with a backpack on and easy to use/remove. In two interviews, students said that they consider missing class when its raining and often check the weather before leaving their house/apartment/dorm. In Florida however, rain comes at very spontaneous times, leaving students unable to adequately prepare earlier in the day.
4) I think the biggest takeaways from my interviews are that my need exists in Florida weather, as it is hard to prepare for the rain when it comes and goes so quickly. Students using a bicycle, skateboard, or scooter will not be able to effectively use my rent-an-umbrella system using those modes of transportation. With students studying at all times of day, it seems practical to have the umbrellas available to those in need at all times of the day.
5) I think apart from centers of transportations, school campuses are going to be some of the biggest targeted areas as I start my venture for an umbrella rental service. Rain-jackets and personal umbrellas are always a solution for the most part, but my service has the potential to provide a solution even in marginal situations and foreseeable ones.
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