18A- Create a Customer

The prototypical customer of my product is an undergraduate college student without a car, scooter, or bicycle. The image above roughly represents would this prototypical customer looks like (in this case a female but my product is obviously unisex). this customer walks to most of her destinations on a daily basis, often depending on the bus for longer trips like coming to school in the morning and going home in the afternoon. This student spends a lot of time walking around outside on campus, often staying in one building for no more than a couple hours at a time with classes and studying. This student attends the University of Florida where there is a lot of outside walking space but consistent rain throughout the year. My prototypical customer, as seen above, is usually carrying a bag with a computer or books that he/she cannot afford to get wet in the rain. My prototypical customer is a student who is also a Teacher Assistant for one of her favorite professors and the vice president of a student club, so she usually dresses clothes she does not want to get wet before her meetings in the afternoons. My prototypical customer is usually in a rush and is tired of carrying wet rain jackets into buildings all over campus. He/she is often carrying food, electronics, or books that leave little room for extra storage for something like an umbrella. 

I have a lot in common with my prototypical customer. We are both undergraduate students who do a lot of walking on campus, often carrying items that we wish to not get wet from rain. I take a scooter to campus which makes my situation slightly different, but once on campus this student/customer and I have pretty similar routines, as a lot of my peers and friends do.